What is your favourite product?

I vividly remember my days as a curious student, always seeking resources to fuel my passion for science projects. However, I often found myself limited by the lack of accessible information. Random websites I stumbled upon were either useless or filled with complex explanations that left me more confused than before. It wasn't until I discovered YouTube that everything changed.

YouTube, founded in 2005, is a revolutionary platform that has transformed the way we consume and share video content. With its vast library of videos covering diverse topics, from education to entertainment, YouTube has become a go-to destination for learning, inspiration, and connecting with a global community of content creators and viewers.

• Vast Content Library: YouTube offers millions of videos covering a wide range of topics, ensuring there is something for everyone.
• Accessibility and User-Friendly Interface: YouTube is easily accessible on various devices with an intuitive interface for seamless navigation.
• Engaging Community: YouTube fosters an interactive community where users can engage, comment, and connect with content creators and like-minded viewers.How will you improve it?

Clarifying Questions

1-What do we mean by improvement here? -

• Since YouTube is a content streaming platform, its goal would be to spend more time on its platform. Hence, I would like to improve user engagement.

2-Are we looking it for a particular geographical region-

• Yes, India

3-Any platform, mobile, web, or both? -

• Both

4 – Any specific demography?

• 18-25 years old teens

User Segment for YouTube

I would like to segment the users of YouTube into the following categories:

1. Content Creators: Individual users who actively create and upload videos to YouTube, engaging in content production as their primary focus.